HELLO,

I’m Barbara, a Dublin-based Senior Graphic Designer working at the intersection of branding, editorial, packaging, and everyday visual comms.

I design the systems and the deliverables: identities, bid tender and pitch material, presentations, campaigns, and toolkits that teams can actually use.

I’ve led and mentored designers, partnered with cross-functional groups, and introduced AI-assisted workflows that cut admin and lift craft and processes.

I’ve been deep in generative AI for three years and recently completed an AI for Business diploma.

Outside work, I’m usually fussing over type, vintage beverage & spirit poster design, Artificial Intelligence strategy or hunting for the next Pinocchio collectable.

Happy to talk projects – or just coffee.

DOWNLOAD MY CV

Barbara combines fantastic creativity and original thinking with a rigorous interrogation of how visual communication works for a particular project, brand or client. Her extensive experience across different industries and media means that she brings an informed "worldview" to a project. Barbara's innate positivity, can-do, no-nonsense attitude ensures that working with her is always a rewarding experience.

Brian Lynch, Head of Communications & Advocacy at Arthritis Ireland

Barbara brings tremendous creativity to her design work. Her insight into what makes successful packaging, particularly in the beverage alcohol sector, where I worked both directly with her at Irish Distillers Pernod Ricard, and as a client of hers at Ornua on the Kerrygold Irish Cream Liqueur brand.[…] She ensures the best possible outcomes for her clients, she gets involved in and contributes to projects as early as possible by fine-tuning design briefs for example.

Ronan Gillespie, Business Development Coach & Executive Couch